Campaign background
Channel 4 is a playful brand – and Valentine's Day is the perfect day for fun and games.
Driven by email featuring their best content, they created a contemporary, interactive quiz to increase viewer engagement and prompt views on All 4.
Strategy
Valentine's Day marketing is oversaturated so Channel 4 and CACI took a different, gamified approach with an interactive quiz, housed in an email.
The quiz encouraged recipients to engage more than a standard email newsletter would, and allowed Channel 4 to showcase a wider array of All 4's content.
It also gave recipients control to decide...