Changing attitudes to leisure time and the impact on Millennial passenger demand

Mark Anderson

Explains changes to consumer behaviour among young people and how this needs to be carefully considered for the advertising and marketing industry to remain relevant.

Drivers of change in 2019

This article is part of a series of articles on drivers of change in 2019. Read more.

The marketing and advertising industry depend upon having a clear understanding of consumer tastes and habits which means any changes to consumer behaviour among young people needs to be carefully considered for the industry to remain relevant.

Marketing and advertising strategies within the public transport sector tend to fall into a couple of well-worn routes; develop big budget brand campaigns to promote public transport patronage over individual car use and then deploy tactical campaigns to manage...

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