Chambord: This French Life

Kathryn Broomhead

This case study describes how French liqueur Chambord joined Stylist magazine to take the brand in a new content-rich direction to reinvigorate the brand in the UK.

Campaign details

Brand: ChambordBrand Owner: Brown FormanLead Agency: MediavestContributing Agencies: StylistCountry: United KingdomIndustries: Spirits & liquorsMedia Channels: Content marketing, Email marketing, Events & experiential, Games & competitions, Magazines - consumer, Online display, Online video, Print, Product placement, Product sampling, Social media, Sponsorship - mediaBudget: Up to 500k

Executive summary

Chambord is a luxurious, black raspberry liqueur made in the Loire Valley, France. It has been increasingly overlooked by modern drinkers, hidden from sight in dusty back bars or stashed away as a cocktail ingredient. Chambord...

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