Castrol: Castrol Apppiness - #BikersApp
Campaign details
Brand owner: CastrolLead agency: MindshareBrand: Power1Country: IndiaIndustry Motorcycles, bikesMedia: Content marketing, Direct marketing, Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile & apps, Online videoBudget: Up to 500k
Executive summary
Motorcyle lubricants is a low involvement category. However the bike owners will multiply in size by 40% by 2020 and hence a Owned Aggregator Platform had be to built for the Biker By the bikers …
The Goal was to reach, connect and converse...