Carvalho Hosken: The Social Home Tour 2.0

This case study describes how Carvalho Hosken, the Brazilian construction company, used Facebook to personalise customer visits to a showroom apartment.

Carvalho Hosken: The Social Home Tour 2.0

Campaign details

Advertiser: Carvalho HoskenAgency: ArtplanCategory: Use of Mobile Social MediaRegion: LATAM

Strategy

To create an emotional connection with their target, real estate companies intend to ensure their homes are "perfect for you". When Carvalho Hosken, one of the biggest Brazilian construction companies, launched its brand new, high-value venture, it also wanted its customers to feel its products were perfect for them. But how is it possible to prove this much overused attribute to a highly demanding target market?

We decided to take this argument literally,...

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