Carrefour Financial Services: The Christmas Truce

Carrefour Financial Services, launched 'The Christmas Truce' campaign in Spain, to make its brand positioning, "making the impossible possible", relevant during the Christmas period and highlight its PASS Card promotion.

Agency: SHACKLETON

Product Description

The Carrefour PASS Card consolidates its positioning of making the impossible possible with this ambitious new Christmas campaign that seeks to forge an even closer connection between the brand, its customers and the general public.

Objective of the Campaign

The Carrefour PASS Card grounds its positioning on "making the impossible possible". For many parents, one of the biggest ordeals they have to face with their children is during their teenage phase. It is during this period that interaction with them feels like a series of long, intense running battles that almost always end up in...

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