Carling

Carling, a beer brand, updated its visual identity to create a more cohesive brand portfolio and increase sales in the UK by returning to its original black label and representing its heritage.

Design consultancy: BrandOpusAdvertiser: Molson Coors

Executive Summary

Our redesign for Carling has enabled the UKs largest beer brand to achieve substantial growth - despite the overall market experiencing an immense decline. Without any ATL support, growth has exceeded above expectations, in a climate where all the mega trends are affecting the category in a negative away, both on and off trade.

Although Carling is the UK's No. 1 lager, the mainstream lager category which it leads has been under significant threat.Volume sales are down by 5.6% in the past 4 years, whilst value is up...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands