Canon: Project Imagin8ion
Grey New York
Advertiser: CanonBrand: CanonCountry: USA
Objectives
Interim Objectives:
Create a deeper, more meaningful story for the Canon EOS (Canon's line of DSLR -Digital Single Lens Reflex-cameras) brand in the US that would resonate and generate excitement across all our targets: from still photographers to videographers.
- Engage with the Canon brand on a deeper level
- 220k visits to the site (calculated based on paid media impressions) over the course of the photo contest (May – June)
- 15k photo submissions (calculated based on paid media impressions) over the course of the photo...