Canon: Project Imagin8ion

With this campaign, Canon aimed to generate greater brand engagement with its EOS camera range in the US through storytelling.

Canon: Project Imagin8ion

Grey New York

Advertiser: CanonBrand: CanonCountry: USA

Objectives

Interim Objectives:

Create a deeper, more meaningful story for the Canon EOS (Canon's line of DSLR -Digital Single Lens Reflex-cameras) brand in the US that would resonate and generate excitement across all our targets: from still photographers to videographers.

  • Engage with the Canon brand on a deeper level
    1. 220k visits to the site (calculated based on paid media impressions) over the course of the photo contest (May – June)
    2. 15k photo submissions (calculated based on paid media impressions) over the course of the photo...

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