Plaza Vea: Perussian prices

Plaza Vea, a supermarket company, took its low prices to Russia, exclusively for Peruvian fans who were visiting during the World Cup.

Campaign details

Brand: Plaza VeaAgency: Fahrenheit DDBCountry: Peru

Objectives

Take possession of the territory every supermarket in the country is fighting for – "everyday low prices" – through an action which evidences our leadership in providing low prices for all Peruvians, surpassing the other brands.

Business objective

Increment our most important brand indicator: low prices perception; which had lowered between September 2017 (42%) and June 2018 (37%) (-5pp). (Fig 1)

Recover our sales at a national scale in +2.4% vs 2018 Q2, which had decreased (-6.11% between Q1 2018 vs Q4 2017) and (-2.4% between...

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