Nike: Crazy Dreams

Nike, a sportswear brand, celebrated the 30th anniversary of Nike's Just Do It campaign by refreshing its original rebellious spirit for a new generation.

Campaign details

Brand: NikeAgency: Wieden+KennedyCountry: United States

Objectives

The Nike "Dream Crazy" campaign's single biggest objective was to be the most relevant brand amongst the brand's core youth audience – and in popular culture overall. Nike has always believed that when the brand provokes a cultural conversation about the positive impact of athletes and sport in society it will lead to strong business growth.

We therefore knew that by focusing the work on this core objective, we would achieve the other important objectives of getting people and culture talking about the brand and its "Dream...

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