Mastercard: True Name

Mastercard, a financial services brand, demonstrated its support for the LGBTQIA+ community in the USA with its True Name campaign.

Campaign Details

Brand: MastercardAgency: McCann New YorkCountry: United States

Why is This Work Relevant for Creative Strategy?

The name on a credit or bank card—it might seem like the smallest of details. But to Trans and Nonbinary people, it's critical.

When using a card with a name that doesn't match their appearance, it can put them at risk.

Mastercard believes people should be accepted no matter how they identify.

So we created the first card that allows people to use their chosen name.

No bank would launch it, so we launched it ourselves —driving demand...

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