Child Focus: Porn Re-Enactment

Child Focus, a foundation that supports missing and sexually abused children, launched its Porn R-enactment campaign in Belgium to draw attention to child porn.

Campaign Details

Brand: Child FocusAgency: Wunderman ThompsonCountry: Belgium

Why is This Work Relevant for Creative Strategy?

90% if this campaign consist creative strategy. It was a very bold and daring strategy to look at the problem of child sex abuse this way. No filters, no euphemisms, no figure of speech. Just the simple but horrifying truth. By strategically choosing the right social ambassador and give media channels the scoop of the story, a campaign was able to show this harsh reality to such a wide-spread audience for the first time. A reality that just couldn't...

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