Campaign Details
Brand: (COPI) Central Office for Public InterestAgency: AMV BBDOCountry: United Kingdom
Why is This Work Relevant for Creative Strategy?
COPI took an ignored, invisible killer and made it visible, through a data-driven approach that reframed it in a completely new way. All achieved on a tiny, crowdfunded budget, thanks to:
Fresh insight: though people don't care much about pollution, they do care about the price of the houses lining our streets.
Smart spending: by hijacking the property industry we tapped into its £1.7 trillion clout to generate short-term noise and long-term change.
Compelling...