Can quality content rescue the chaos of digital marketing?
"In a world where content is supposed to be king, clickbait has become the queen," Jim Norton told delegates in his opening address at the 2017 Annual Leadership Meeting (ALM) organized by the Interactive Advertising Bureau (IAB).
Norton, the Chief Business Officer and President of Revenue at Condé Nast, as well as the IAB's incoming chair, elevated the nature of the digital discussion from the analysis of plumbing - the stuff of past gatherings - to the actual material that flows through the pipes.
In just a decade,...