Caja Madrid: Relax & Enjoy
Shackleton
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: SpainDate program started/ended: 15th February - 15th April 2008
Product Description: Caja Madrid, one of the most important Savings Bank in Spain, launches a new deposit which offers an interest rate of 5.10% on 18 months term + contracting flexibility + draw to win a house.
Advertiser/Client Name: Caja MadridMedia Channels: Direct MailInsertMobilePrintTV/Video/RadioWeb DevelopmentOtherWebsite: http://www.judgingishard.com/echo/relax&enjoy
STRATEGY
Marketplace Challenge:
The economic context (high interest rates and, above all,...