CNA: Speaking exchange
FCB Brasil
What were the objectives for the creative work?
The main objective for CNA's speaking exchange was to create awareness for the brand's new positioning in the language School's brazilian market. But, as it will be demonstrated by this entry, it ended up representing an improve on revenue and profit for the client, as well as increasing the brand's penetration through organic media exposure.
What was the strategy behind the creative work?
In Brazil, the language school market has always been focused on BEFORE (what you lose by not learning a second language) or AFTER (fast...