B'lue Batman v Superman
Campaign Details
Brand: B'lueBrand Owner: Danone Universal Robina Beverages Inc.Lead Agency: BCI E-nav; Havas MediaCountry: PhilippinesIndustry: Fruit, vegetable juicesChannels used: Events experiential, Mobile apps, Online display, Online video, Outdoor, out-of-home, Packaging design, Point-of-purchase, in-store, Product placement, Product sampling, Sales promotion, Social media, Sponsorship - event, property, Sponsorship - media, Television, Websites microsites, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
In 2016, there was a relevant increase in content consumption through mobile devices. One clear...