Byblos Bank: There's no home like home

Tahaab Rais, Carl Bou Abdallah

Byblos Bank targeted Lebanese expats with an integrated content campaign to promote its Expat Housing Loans.

Campaign details

Brand: Byblos BankBrand owner: Byblos BankLead agency: FP7/BEYContributing agencies: UM MENA BeirutCountry: LebanonIndustries: BanksMedia channels: Online display, Online video, Outdoor, out-of-home, Programmatic display, Television, Websites & micrositesBudget: Up to 500k

Executive summary

In 2016, the Lebanese housing market had reached near saturation, with every resident who could afford to buy a house already owning one, and with fewer homes being sold across Lebanon and fewer housing loans being taken in the country, all of this wasn't good news for Byblos Bank, given that it was...

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