Buscapé Company: Buscapé Black Friday Live

Buscape, a Latin American price comparison website, created a livestream on Facebook featuring celebrities and influencers to promote its Black Friday deals in Brazil.

Agency: Jotacom

Product Description

Buscape is the largest website and app to compare prices of products and services in Latin America. The target audience was all consumers, all genders, ABC classes, 18+, connected to the internet. The strategic objective was to go further than price comparison in the most relevant sales date of the year: increase the reach to all consumers, obtain a remarkable number of sales and prove that Buscape's Black Friday has really true offers.

Objective of the Campaign

The strategy was split into phases, based on the consumer journey.

  1. Based on social data intelligence analysis we...

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