Bursa Malaysia: BursaMarketplace Celeb.Tradr

This case study describes how Bursa Malaysia, Malaysia's national stock exchange, repackaged and simplified stock trading for Millennials with a disruptive idea that combined investment experts and social influencers.

Bursa Malaysia: BursaMarketplace Celeb.Tradr

Campaign Details

Brand owner: Bursa MalaysiaAgency: TBWA\Kuala LumpurBrand: Bursa MalaysiaCountry: MalaysiaIndustry: Financial services (general), InvestmentChannels: Content marketing, Events experiential, Internet - general, Internet - microsites, Online video, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive Summary:

This case study describes how Bursa Malaysia, Malaysia's national stock exchange, repackaged and simplified stock trading for Millennials with a disruptive idea that combined investment experts (opinion leaders) and social influencers.

In Malaysia, the trading floors at many of the investment banks are currently dominated...

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