Campaign details
Brand: BukalapakBrand Owner: IndependentLead Agency: Ogilvy Public Relations, J. Walter ThompsonContributing Agencies: Millward Brown, Kadence, Deka Research, ReKreasiCountry: IndonesiaIndustries: Online retailMedia Channels: Content marketing, Events & experiential, Online display, Online video, Print - general, Public relations, Radio, Search marketing, Social media,Budget: 3 - 5 million
Executive summary
Sellers were the key factor for success in the Indonesian online marketplace. They were the focus for all communications in the sector. Over time, Bukalapak had developed a growing number of sellers. However, they had started...