Bring home the bacon: How food labels can distinguish themselves in mega-categories
In the US, bacon is a much-loved mega-category, but brands lack distinctiveness and originality. Seeing this as an opportunity, Hormel® Black Label® Bacon and BBDO Minneapolis focused on creating the most innovative and entertaining bacon content in the marketplace. The campaign has garnered 1.3 billion earned media impressions and increased sales.
Marketing Food
This article is part of a series of articles on marketing food. Read more
'Everybody loves bacon.' 'Bacon sells itself.' These are things you regularly hear if...