Breakaway brands of 2012 (Landor Perspectives 2012)

This paper discusses Landor research that uncovered 10 brands that had demonstrated exceptionally strong growth in brand strength over 2008-2011.

Perspective 2013: Breakaway brands of 2012

Mich Bergesen and Stephanie SimonLandor Associates

Despite the hills and valleys that Facebook's stock price has endured since it went public, there may still be reason to hold out hope for the world's social network. According to Landor's Breakaway Brands®study, which measures sustained growth in brand strength over a three-year period, Facebook was leading the pack as the most relevant and differentiated brand up until 2011. If it can thrive in a recession, will it be able to pull through a disastrous IPO? Or will it be unfriended for...

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