Brazilian Association of Organ Transplants: Bentley Burial

This campaign, aimed at increasing organ donations in Brazil, used a stunt involving a billionaire, a US$500,000 car and a lot of social media outrage.

Brazilian Association of Organ Transplants: Bentley Burial

Campaign details

Brand Owner: Brazilian Association of Organ TransplantsAgency: Leo Burnett Tailor MadeBrand: Brazilian Association of Organ TransplantsCountry: BrazilIndustry: Government & Non-ProfitChannels Used: Live Event, PR, viral, word-of-mouth

Executive Summary

The Brazilian Association of Organ Transplants, a not-for-profit organisation, was finding it difficult to reach potential donors. So it decided to launch a stunt featuring a Brazilian billionaire, a US$500,000 car and a lot of social media outrage. Post-campaign, organ donations increased by 31.5% in a month.

Campaign background

Our client faced...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands