Campaign details
Brand: BraintreeLead agency: Havas MediaRegion: EMEA
Objectives
Braintree is a global payments platform that powers businesses at the forefront of mobile disruption. Our target audience, leaders of mobile and e-commerce companies, are a sought-after crowd, tribal and averse to traditional advertising.
To reach them, we knew we had to find a way to play a part in their everyday lives. We needed to show Braintree's benefits - not just tell them. So we created an engaging brand experience that improved the lives of these hardworking, mobile-savvy, on-the-go entrepreneurs.
The measure of success was...