Books that influenced me

Mark Holden

Reveals the books that influenced Mark Holden, worldwide strategy and planning director at PHD.

Mark has worked in senior planning roles at creative and media agencies before becoming managing director of PHD's subsidiary. Rocket, then moving to the main agency of PHD to take up the position of executive planning director. In 2007, he relocated to Australia to oversee the launch of PHD in the market before returning to London in 2010 to take on his current role. Mark is regarded as one of the industry's most prolific thought-leaders, having acted as the lead author of PHD's eight publications, which address how future technologies will impact media and the key implications for brands.

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