Books that influenced me

Reveals the books that influenced Rob Smith, chief client officer of McCann Worldgroup UK.

Ogilvy on Advertising

By David Ogilvy Published by Vintage, 1985

When I started out in my career, it was the only book that told you about advertising. And how to get into it. I religiously copied the letter in chapter 3 and sent it to every agency I could find an address for. The steady sea of rejections began to flow back. One of the nicest was from Maurice Saatchi, who, many years later, I had the opportunity to work with. I also got to meet David in the earlier part of my career at Ogilvy.

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