Ogilvy on Advertising
By David Ogilvy Published by Vintage, 1985
When I started out in my career, it was the only book that told you about advertising. And how to get into it. I religiously copied the letter in chapter 3 and sent it to every agency I could find an address for. The steady sea of rejections began to flow back. One of the nicest was from Maurice Saatchi, who, many years later, I had the opportunity to work with. I also got to meet David in the earlier part of my career at Ogilvy.
If You're Second You Are Nothing: Ferguson and Shankly
By Oliver Holt Published by Pan, 2007
I spend at least half my day contorting situations at work into some form of analogy. Mostly football ones. I guess that's because advertising also essentially comes down to talent and teamwork. I got a great piece of advice from one of my first bosses: "You can learn something from everyone, just be careful what you learn." This book compares the success – while contrasting the differing styles – of two of the game's greatest ever managers, Alex Ferguson and Bill Shankly.