Books that influenced me

This short article lists the books that influenced Jim Prior, CEO at The Partners.

1. A technique for producing ideas

By James Webb Young

Published by Stellar Editions, 2016

When it comes to business books, my telic nature wants to get to the point rather more quickly than most readers do – especially as the writers rarely have the writing skills to hold attention through long-winded sections. So this book strikes a resonant chord with me. It's short. And it's well written, albeit in an old-fashioned, kind of folksy way. It's as good a summary of the creative thought process as I have seen.

2. Stoner: A novel

By John Williams

Published by Vintage,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands