Black Label Bacon: Driven by bacon

Anastacia Economou

This case study describes how Hormel Black Label Bacon, an American bacon brand, differentiated itself by building the world's first bacon-powered motorcycle, and used this creation to fuel a content strategy.

Black Label Bacon: Driven by bacon

Anastacia Economou

Campaign details

Brand owner: Hormel Foods, Inc.Lead agency: BBDO MinneapolisContributing agency: PHD and Autumn CommunicationsBrand: Black Label BaconCountry: United StatesIndustry: Meat, poultry, fishChannels used: Earned media, buzz, Events and experiential, Internet - display, Online video, Other and ambient media, Public relations, Social media, Sponsorship - event, property, Sponsorship - mediaMedia budget: Up to 500k

Executive summary

This case study describes how Hormel Black Label Bacon differentiated itself by building the world's first bacon-powered motorcycle, demonstrating that it...

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