Big Heart Pet Brands: Love. Say it with Milk-Bone
Brand: Big Heart Pet Brands
Lead Agency: FCB Chicago – FCB/RED
Year: 2015
Summary
This case study, a love story from Big Heart Pet Brands, a producer, distributor and marketer of premium quality, branded pet products for the US retail market, drove sales through an integrated promotional campaign that encouraged pet owners to share Valentine's Day love with their pets. "Love. Say It With Milk-Bone" by FCB Chicago–FCB/RED agency turned a human holiday into a dog holiday, by convincing the easily persuadable dog-lovers to give their dogs even...