Big Bazaar: Sabse saste din - license to squeeze
Amit Kekre and Aunkita Dey
Campaign details
Brand Owner: Future GroupLead agency: DDB Mudra GroupBrand: Big BazaarCountry: IndiaIndustry: Department storesMedia: Direct marketing; Email marketing; Newspapers; Outdoor, out-of-home; Point-of-purchase, in-store; TelevisionBudget: 5 - 10 million
Market background and cultural context
Big Bazaar is considered to be the pioneer of Modern retail format in India. For the past decade, the brand has consistently worked towards providing the best quality products at the best prices to its consumers. But 2013-14 was...