Playful Minds: A primer on Southeast Asia’s gaming culture

Provides marketers with an understanding of modern gaming culture, specifically how it manifests and thrives in a region such as Southeast Asia.

“In every person a child is hidden that wants to play” - Friedrich Nietzsche

We're a playful species

Games are fundamental to who we are. Over thousands of years, they've been as intrinsically linked to world cultures as storytelling.

They're social lubricants. People living in the ancient Middle East as early as c.3000 BCE played the Royal Game of Ur, and conservative Victorians of the 19th Century fully embraced parlour games like The Minister’s Cat.

These days, university ‘freshers’ across the modern world bond over drinking games, and many Chinese people returning home for Chinese...

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