Leading the way with inclusive marketing

Melanie Chevalier and Kaan Tasan

This article explores the key elements of successful inclusive marketing campaigns and how they can be successfully applied across global markets.

The evolution of Diversity & Inclusion (D&I) to Equity and Belonging

Truly innovative brands understand that in a fast moving and digitally enabled world, brands that succeed are able to encompass their core values, beliefs and loyal customer base, whilst rejuvenating their brand storytelling to fit into the modern age. Seamlessly being able to weave their brand stories with a fresh viewpoint and delivery to match today’s connected, diverse and purpose conscious world. Inclusive marketing is the key component to keeping brands timeless yet relevant.

In recent years the understanding of Diversity & Inclusion initiatives has grown and evolved to...

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