How to transform sustainability values into mainstream product and service adoption in Asia

Against a backdrop of inflation and supply chain woes, Kantar’s Trezelene Chan explains how brands can encourage the mass adoption of sustainable values in Asia.

Let’s start with a simple truth: the effects of human activity on the environment are in vivid colour all across APAC. You just have to view or read daily news headlines. As Kaveh Zahedi, deputy executive secretary for the UN Economic and Social Commission for Asia and the Pacific, says, “Time is running out. Right now, at the current pace, without raising ambitions, without acceleration, this region is not set to achieve any of the sustainable development goals by 2030.”

This gives APAC seven short years to turn things around. Actioning a sustainability strategy is now a non-negotiable....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands