Gaming: The Marketer’s Primer – The biggest niche brands can’t afford to miss

Oliver Feldwick

An invaluable primer for marketers who want to understand gaming.

Jump to:Gamer motivation | The gamer landscape | Gaming culture and reach | Gaming archetypes | Emerging trends | Opportunities for brands | Dangers and pitfalls

Gaming is bigger than many marketers might think, with a far more diverse audience than the stereotype suggests. The fact that this needs to be said is surprising. For all the talk of data driven marketing, the hype around the metaverse and NFTs and the mantras of following fandom and communities, far too many brands and marketers are wilfully ignoring...

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