Behaving economically with the truth - How Behavioural Economics can help research to better understand, identify and predict behaviour

This paper describes the many human biases identified by behavioural economics and unveils a new mass ethnographic approach – the behavioural detectives – that has been borne out of BrainJuicer’s understanding of behavioural economics.

Behaving economically with the truth - How Behavioural Economics can help research to better understand, identify and predict behaviour

Orlando Wood, Alain Samson and Peter Harrison BrainJuicer Labs, United Kingdom

INTRODUCTION

If there was one profession that we would hope demonstrated complete consistency of behaviour, it would be the judiciary. Judges, after all, we would like to believe, exhibit no bias and operate deliberatively, mechanically and with complete composure. In 2010, Shai Danziger of Ben-Gurion University set out with colleagues to investigate just how consistent judges’ decisions really were.1)Over the course of ten...

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