The language we use around a brand's value wires us to think and behave in a way that reinforces it. In this essay, I explore how we as communication professionals can help keep brands - and ourselves - valuable in the boardroom by becoming adept bilinguals and rewiring our thinking using another language: the C-suite's.
This was an essay I did as part of the IPA Excellence Diploma's2016-2017 intake. The question was "How do you best ensure that a brand and those who create it are valued by the boardroom?" I've since appended some new thoughts into it....