Barbie's road to multicultural reinvention – and renewed relevance
Since late 2015, Mattel has been on a mission to transform its iconic Barbie doll from blonde-haired, blue-eyed representation of femininity into a brand that truly represents its diverse audience across the globe.
And the task of converting skeptics – many of which accused Barbie of personifying sexist attitudes and outdated cultural biases – with this new message of empowerment and inclusivity began with Juliana Chugg, who became Mattel's EVP/Chief Brand Officer in September 2015.
"I was a bit nervous about joining Mattel. As a mother, as a...