Campaign details
Brand: Bank of New ZealandBrand owner: Bank of New ZealandLead agency: Colenso BBDO, MediaCom NZCountry: New ZealandIndustries: BanksMedia channels: Email marketing, Online display, Online video, Other & ambient media, Social mediaBudget: Up to 500k
Executive summary
The Chinese community is quickly approaching 10% of New Zealand's population. So, if you're the Bank of New Zealand, you need to know how to connect with them.
Only a small percentage of Chinese customers change banks every year, so establishing a reputation and relationship with them will have long-term...