Bajirao Mastani: MET - Movie Effectiveness tracker

This case study shows how the makers of Bajirao Mastani, an Indian blockbuster movie, successfully analysed Bollywood's marketing impact at the box office.

Bajirao Mastani: MET – Movie Effectiveness tracker

Campaign details

Brand owner: EROS InternationalLead agency: MindshareBrand: Bajirao MastaniCountry: IndiaIndustry Films & moviesBudget: Up to 500k

Executive summary

Indian Cinema has celebrated 100 years in 2012. Popularly known as Bollywood, it is one of the largest centers of film production in the world with 1500+ movie releases year-on-year across 3000+ screens and an annual audience of over 3 billion.

Records-after-records in the box-office collections are being broken within the blink of an eye. With 100 crore box-office barriers being crossed within...

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