BMW i8 Challenge

This case study describes how BMW promoted its new i8 through an online quiz in the UAE to show how their new electric hybrid was built from the ground up.

BMW i8 Challenge

In a region whose language is speed and performance, we demonstrated a revolutionary car concept with: speed and performance. With the BMW i8 Challenge, an online quiz which tested product knowledge in the fastest possible time, we successfully demonstrated how the BMW i8 electric-hybrid was built from scratch and from the ground up. The result, a game of performance that was played around 10 times on average by more than 3,000 new leads, and up to 1,790 times by a doctor (a highly potential prospect) in Saudi Arabia.

Marketing Context:

The pioneering BMW i8 plug-in hybrid sports...

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