BBC: The Blue Peter story

Steve Grace

This case study details the research and strategic insight that led to a new positioning line for Blue Peter, a long-running flagship children's show on the UK's BBC TV, in order to engage and involve more children with the show.

BBC: The Blue Peter story

Steve Grace

Campaign details

Client: BBCAgency: BBCBrand: BBC

Summary

Sticky backed plastic, a used washing up liquid bottle and a bucket of papier-mache. Add a little ambition, determination and imagination and this seemingly unrelated collection items can be transformed into something magical. Something to be proud of.

This is a story about how Planning helped a passionate TV team do just that; take a collection of insights and transform them into a magical brand model for the world's longest running Children's TV programmes, Blue Peter.

It is a story of...

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