Auto Trader - Hello Goodbye

This case study explains how Auto Trader, the car buying and selling platform, encouraged more people in the UK to 'say hello' to their next car.

Auto Trader - Hello Goodbye

Isobar

How did the campaign make a difference?

With January being a key month in the motoring calendar, it was important for Auto Trader to maintain its market share whilst reaffirming its market leader position against a growing and ever-aggressive competitor set.

With a campaign to make the challenge of finding the right car seem as easy as saying 'Hello, Goodbye', Auto Trader grew their consumer awareness and achieved market dominance in January with 49% share of all Automotive-Classifieds visits.

Strategy

As consumer optimism started to grow again, Auto Trader anticipated a rise in the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands