Asia's content revolution: opportunities for brands and broadcasters

Rapid change in media consumption behavior among Asian consumers, with more multi-screening and declining print and radio use, has implications for both advertisers and content owners.

Asia's content revolution: Opportunities for brands and broadcasters

Low Lai Chow

One of the keynote topics at the SES Conference in Singapore was the rapid change in media consumption behaviour, and what that meant for both advertisers and content owners.

"This is very much a multi-screen universe now, with our increasing reliance on mobile devices, tablets especially, for long- and short-form content," said Don Anderson, Fleishman-Hillard's Senior VP for Strategic Digital Integration.

Anderson, moderating a keynote panel of industry experts, cited the findings of an October 2012 report by eMarketer – which showed that media consumption rose...

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