Appliance Shed: Legit brands. Legit results.
Agency: J Walter ThompsonClient: Appliance ShedCategory: Retail/etail
Summary
A fresh strategy from J W Thompson re-positioned the Appliance Shed as the "brand outlet Renegade Retailer. The "Legit Brands. Legit results" campaign blew the whistle on the retail tricks that its competitors play that prevent shoppers from getting the best prices. The results were higher-spending customers, an increase in basket size, and a much-needed return to growth.
Key Learnings
Using category insights to embrace a challenger position against the "Goliath" competition, J W Thompson transformed Appliance Shed from...