Apple: Holiday Song
Campaign details
Agency: TBWA Media Arts LabBrand: AppleAdvertiser: Apple
Summary
Every Christmas, Apple sends a holiday gift to fans around the world. While most brands heavily focused on buying the right gift, Apple wanted to bring out the creativity in everyone and provoke people to think different about gift giving.
With "The Song", our strategy sought to push against a cultural tension by showing that it's not the product, but what you do with it that makes truly special holiday moments. We created a beautiful film showcasing a young girl inspired to...