Ananse: Safe stories / histórias seguras

Ananse, a fragrance technology company, launched a book that successfully showcased the brand's creative technology but also helped mothers protect their children from mosquitoes carrying the Zika virus.

Campaign details

Advertiser: AnanseBrand: AnanseAgency: Ketchum/Little GeorgeCountry: Brazil

  1. ONCE UPON A TIME, BABIES WERE BEFENSELESS AGAINST ZIKA

    2. Brazil is ground zero for the Zika virus, a global health threat. With 3 million births per year, Brazilians are looking to chemical companies to protect babies from Zika-bearing mosquitos. But topical repellents can be toxic to infants and toddlers, leaving parents without a solution.

  2. INTRODUCING "SAFE STORIES," THE WORLD'S FIRST REPELLENT STORYBOOK

    3. We brought a product idea to our client, Ananse. Develop technology that transforms everyday objects used by millions into a new class of...

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