Campaign details
Brand: Amnesty InternationalAdvertiser: Amnesty International PolandAgency: DDB Warszawa Sp. z o.o.Country: Poland
Countries in which effectiveness was proven
Albania, Austria, Belgium, Croatia, Denmark, Estonia, France, Germany, Greece, Hungary, Italy, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine & United Kingdom.
Campaign background
Starting position
Amnesty International is an international organisation fighting for Human Rights. In the face of the rising migration crisis Polish office decided to conduct a campaign to influence the way refugees are perceived.
Market context
World is facing the largest humanitarian crisis...