American Student Assistance: The Future Network

American Student Assistance (ASA), a non-profit organisation, created content for Gen Z audiences in the US to give them practical information on a wide array of career options.

Summary

We created The Future Network—an entire content network for kids, featuring kids, inspiring kids to explore the practical connections between their passions and potential careers.

This was because, through rigorous research, we discovered that even with the world at their fingertips, when it comes to careers, young people today only dream as big as their own experience. So they find themselves on a path that doesn't always align with their passions.

The Future Network has been hugely successful. In a world of 6-second attention spans, we got millions of young people watching 2+ minute videos. With a minimal advertising...

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