Alibaba/Alipay: Who Art You
Brand: Alibaba/AlipayAgency: DDB China Group
The Summary Statement
"Who Art You" is a mobile app game where you need to only show your face to unveil yourself in a new, classical portrait form. Using Alipay's cutting-edge face recognition technology, the agency changed the boundaries of creativity, merging technology with art, to create a unique user experience. Users are encouraged to log into the Alipay APP, take a selfie and the system will automatically trawl through more than 3,300 pieces of classical art from museums around the world and select 3 portraits that best...